PRs present your CV right… please

6 complaints why it’s hard to read a PR CV.

Be specific

Be specific about the type of PR you do. What category or categories are you in?

If the line is blurred put a some honest judgements down about where your focus has been.

Digital

More and more clients are expecting Digital skills. Don’t just put Facebook and Twitter page management. Be specific about traffic levels, tools you used to manage traffic and what was the impact of your engagement.

Clients

Use your clients as best you can. Be explicit about campaigns and the clients you personally managed. Simply explain what was planned, how the plan was invoked and what was the outcome.

Colour

It’s long been thought that a CV shouldn’t have logos, colour and format. Nonsense, more top end clients I speak to are starting to ask for a CV that looks like it has been given a bit of care and attention i.e. it presents well. If it was a web page you wouldn’t just put up a load of text.

Format

By this I don’t mean borders and shading. I mean, the font, the font size, the headers and the colour. A major client said to me recently they wanted to see far better layout. She was right.