Blackberry started losing when apple built a phone

The smartphone and tablet markets are booming…well for some key product innovators and leaders like Apple and Samsung at least…. perhaps not for others.

The global market for these products is burgeoning and we are seeing the key winners blossom. As reported on eWeek the research firm Ovum said it expects Android to hold 48 percent of the smartphone market by 2017, while growing at a slower pace than it has recently. In 2011, Android’s share jumped to 44 percent, up from 2010’s 17 percent.

Apple, in 2017, is expected to control a 27 percent share in 2017, up from 2011’s 23 percent share, with remaining smartphone players following at a good distance.  

We’ve seen a lot of PR reports and coverage about Blackberry recently. Bloomberg reports here that RIM is preparing to release the BlackBerry 10 operating system as the linchpin of a comeback plan. Sales tumbled 25 percent last quarter, with U.S. revenue plummeting more than 50 percent.

The graph tells a story from Online Malreting Trends.

The old BlackBerry, best-suited for checking e-mail and other business functions, has struggled to keep up with the Web capabilities and applications of Apple Inc.’s iPhone and Google Inc.’s Android devices.

I’m no global technology stock and enterprise specialist and I definitely don’t understand fully the PR implications but most of my friends either had blackberries and are now on iphones or Samsung (mostly iphones) or went to an HTC and then were glad they finally got an iphone.

Blackberry was great for about ‘5 mins’ because you could get your business email but secretly be in Tescos. It wasn’t a functional but it worked.

The app system on iphone means you can facebook, tweet upload photos to facebook, foursquare, ebay pretty much everything you can do on your desktop having a latte in Costa’s. And I love it.