4 recent PR disasters
PR or Public Relations is usually a slick operation with well managed corporate messages and sleek running social media campaigns gathering sizeable click through rates for all clients right?......wrong!
On your coffee break … have some light relief. Check out these recent PR faux-pas.
Firstly remember the #McDStories that took off like a duck landing on a frozen lake without reverse thrust.
MacDonalds according to BusinessInsider a twitter campaign by McDonald's backfired when people started sharing the wrong kind of #McDStories (via @bored2tears).McDonald's kicked things off with the hashtag #MeetTheFarmers, in a campaign meant to draw attention to the brand's guarantee of fresh produce.
Later in the day, however, the burger company used a dangerously vague hashtag: "When u make something w/ pride, people can taste it," McD potato supplier #McDstories
You can guess what happened next! Stories of fingernails in their Bigmacs was probably one of the milder ones.
The second has got to be the recent Blackberry outage. In hindsight we know that the company like Nokia is facing some real problems going forward with the likes of Samsung and Apple about but it seemed like a pretty big deal at the time.
The Huffington Post reported…There could not have been a more bitter irony than a company that built an empire on smartphones and instant messaging standing accused of being no good at communication?
That’s the situation Research In Motion finds itself in, following a four-day outage of its email and BlackBerry messenger services. The backlog of emails and IMs that began with a switching failure at RIM’s Slough, England, office and led to cascading failures around the world has market analysts and BlackBerry fans worried the company may have dealt itself a near-fatal public relations blow at a time when it can least afford it. Oh dear.
Third on my list is Pasty gate! And the others too!
It seemed to be the start of something glorious but as soon as the buried budget news broke you could audible hear the nation taking a sharp in take of breath. The PR blunder was akin to one we had in the last years of Brown. Do you remember….”We throw away too much food!” They have done their best to damage the good work to appear credible coalition leaders and now decided to ‘tap-up’ OAPs for more tax, I think any PR Communications under graduate could have told them that wasn’t wise.
To top it off they completed with a nice round number. We had ‘Gerry-gate” and inspired 2 weeks of panic buying. Really inspired PR work.
Lastly do you remember the jewellery fiasco as reported the Drum. Tut tut there are reports that Claire’s Accessories have been flagrantly copying the designs of Tatty Devine who made the issue known to the public in a blog post entitled ‘Can you spot the difference?’, featuring images of five Tatty Devine products next to those from Claire’s. Couldn’t help but see the similarities!
If you’re a good PR person and thinking this would never happen to one of my clients we might have one or two jobs on the go you might be interested in.
Email your CV us if you fancy chatting them through over a coffee.